Bakalie for Totalizator Sportowy

Bakalie Branding Studio has designed posters for three coming consecutive editions of Zakłady Specjalne (Special Bets) of the Totalizator Sportowy lottery. Bakalie Branding Studio was chosen for this purpose following a contest.

Totalizator Sportowy is the largest company dealing with games of chance and lotteries in the Polish market. It is a company of the State Treasury. The Zakłady Specjalne lottery is quite unique among TS products, since all profits are donated to charity and significant social causes. The first drawing of the Zakłady Specjalne lottery took place in 1976. The lottery is held on occasion, a few times a year.

Bakalie Branding Studio has prepared a slogan and designs of posters which are to encourage people to participate in coming Zakłady Specjane lottery editions held in autumn, on St. Nicholas’s Day and Christmas. The action is aimed at building of the Totalizator Sportowy brand image, as a brand socially aware and participating in charitable activities.



Poster designs include photos of children and graphics depicting drawings of children. These elements emphasise the positive nature of the campaign. The authors made sure that the values of the Zakłady Specjalne brand are communicated clearly and effectively.

European Union and Combating Discrimination

Results of the “European Union and Combating Discrimination” 2007 European competition, Bakalie Branding Studio in competition jury.
“Ban on discrimination in the European Union” is a competition announced on July 30, 2007, in the middle of the European Year of Equal Opportunities for All, by Franco Frattini, Vice President of the European Committee and European Commissioner for Justice, Freedom and Security.
Children and youth from European Union countries, aged 12 to 18, participating in the competition, had time until October 31, to send in their posters illustrating the idea of combating discrimination in the European Union. All posters will be judged at the national level, then the best works from participating countries will be judged at the European level. Results for the Polish edition will be announced on November 20.
At the invitation of Róża Thun, Head of European Commission Representation in Poland, Bakalie Branding Studio was asked to join the jury. The Studio will be represented by Magda Małczyńska-Umeda.