Totalizator Sportowy is the largest company dealing with games of chance and lotteries in the Polish market. It is a company of the State Treasury. The Zakłady Specjalne lottery is quite unique among TS products, since all profits are donated to charity and significant social causes. The first drawing of the Zakłady Specjalne lottery took place in 1976. The lottery is held on occasion, a few times a year.
Bakalie Branding Studio has prepared a slogan and designs of posters which are to encourage people to participate in coming Zakłady Specjane lottery editions held in autumn, on St. Nicholas’s Day and Christmas. The action is aimed at building of the Totalizator Sportowy brand image, as a brand socially aware and participating in charitable activities.
Poster designs include photos of children and graphics depicting drawings of children. These elements emphasise the positive nature of the campaign. The authors made sure that the values of the Zakłady Specjalne brand are communicated clearly and effectively.
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