The Legionowo district is another Polish territorial unit which is building its brand.

In the beginning of April of this year, authorities of the Legionowo district which is a part of the Mazowieckie province, launched cooperation with the Bakalie Branding Studio. The agency's task was to prepare a marketing communication strategy, develop a logo and a visual identification system for the district. A communication strategy has already been prepared and work on the visual identification system is at its final stages.

The communication strategy and band positioning concept have been developed on the basis of an analysis of the surrounding areas and strategic workshops staged jointly with district office administration employees. The unique qualities which the district wants to communicate are: security, clean environment, high standard of living of citizens. A positioning slogan has been defined: “The Legionowo district is a safe, green district.”
The district’s logo also refers to the region’s qualities. Bakalie Studio Brandingowe proposed a visual identity concept based on colours and shapes referring to associations with nature, green woods, water, but also active recreation and safe and convenient living.

With the open approach of the district's authorities to the idea of territorial branding and with the active cooperation of the agency and the client, we believe the brand will be implemented correctly and consistently with its strategy.

The project for the Legionowski District is yet another assignment successfully completed by Bakalie Branding Studio for a local government body. So far we developed a visual communications strategy for the Śląskie Region; a logo, promotional folder and image video clip for the Pruszków City Authority and a rebranding project for the Tatra Mountains National Park.

The Legionowski District, created on January 1, 1999, is located in the central part of the Mazowiecka Lowland. It consists of five municipalities: Legionowo, Serock, Jabłonna, Wieliszew, Nieporęt. From the west, the District borders on the Nowodworski District, and from the west on the Wyszkowski and Wołomiński Districts; from the north on the Pułtuski District, and from the south on the city of Warsaw. The 39278 ha district has nearly 96 000 residents, 50 000 of which in the town of Legionowo itself. The District's chief asset is the Zegrzyński Reservoir - an artificial lake that is a popular recreation spot.

Bakalie Branding Studio for Nature 2000

Event in Tatra National Park

Bakalie Branding Studio in STGU catalogue.

Bakalie for the Tatra National Park

Our Studio has prepared a new communication strategy for the Tatra National Park brand. Caring for the wellbeing of the Tatra wildlife and tourists visiting this only one in Poland alpine area, the management of the Tatra National Park has undertaken actions aimed at the improvement of communication between employees and tourists. Our branding agency, the Bakalie Branding Studiu, has been asked to help with the creation of such a new strategy.

The Tatry National Park is the first national park in Poland to have its brand deeply analyzed. It decided to refresh its image using such values, as openness and usefulness. Bakalie created a rebranding strategy and a visual communication strategy for the park brand. At present, work is almost completed on the TNP visual communication system. This comprehensive project covers a brand repositioning strategy, designs of all corporate materials, information and direction boards, as well as the layout of the new internet website of the park.

The brand strategy has been prepared by the Bakalie Branding Studio using original strategic tools, such as QUAD and BrandTree. The Tatry National Park, covering an area of 21 164 ha, is one of the largest national parks in Poland. It was created in 1954, although attempts had been made to grant the Tatry mountains protection since the 19th century. The TNP protects the only in Poland mounting range of alpine characteristics. The richness of the landscape is complemented with the richness of the animal and floral worlds.


The Tatry National Park is open to tourism, mounting climbing, speleology and skiing. There is a network of properly marked tourist trails, nearly 250 km in total length. Due to a unique character of the alpine area, in 1993, the Tatry National Park made the list of UNESCO Biosphere Reserves. It is also included in the Natura2000 network.

Bakalie invited to participate in Face To Face

Our branding studio has been invited to participate in the exclusive “Face to Face. Poland meets Germany” project. Its main aim is to establish contacts between designers, architects and entrepreneurs of the two countries and to create lasting cooperation networks between them. To participate in this event, 10 designers from Poland and Germany were invited, who represent such artistic fields, as industrial design, visual identification, architecture, new media, brand development, packaging design, editing, graphics in public space, typography and photography.

We are designing for the National Film Archive

For the sixth time now we have designed promotional materials for the “Silent Movie Holiday”, organized in Warsaw, by the National Film Archive. Our Studio prepared a uniform visual identification system and has been creating designs for the needs of this event since its first edition in 2003. Among graphic materials prepared for this year’s edition of the festival there are the designs of: posters, movie guides, flyers, press ads and banner.


The sixth edition of the “Silent Movie Holiday” will be held at the Warsaw “Luna” movie theater on 11-13 April of 2008.

We are designing for the Rossmann drugstore

We have prepared graphic designs of posters, as well as press, outdoor and indoor advertisements for different carriers. The designs will be promoting the “Treasure of Beauty Festival” organized by Rossmann brand shops. All works were based on a uniform visual communication strategy.

The design uses many photographs of women, as well as uniform flower motifs, inspired by the shape of the rose. The event will be held in eight largest Polish cities, from April until May.

Bakalie at the STGU exhibition

We would like to invite those interested to the STGU exhibition held at the Rondo Sztuki Gallery in Katowice.
At the exhibition one will have the opportunity to see many works of STGU members, and of course those of our agency, Bakalie Branding Studio.

Annual report for the Polish Postal Service

We have completed work on the Polish Postal Service annual report design. The report deals with actions undertaken by our client in 2006.We are presenting the effects of our work here, as well as on the portfolio tab. We would like to invite all interested to the coming STGU exhibition, where apart form this report we will be presenting may other projects.

Found in archives (part1)

While recently looking though our PR archives, I have found some materials which you my find interesting.

We are preparing a strategy for communication

Our branding agency, Bakalie Branding Studio, has been asked to prepare a visual communication strategy for the Silesian district. Using such tools as QUAD and GRAF, we have presented a new approach to visual communication strategy and values contained in the brand.

The designs presented in the framework of the initial presentation, communicate such characteristics and values of the Silesian brand, as dynamism, inclination towards development and potential of people connected with the brand. An important motif presented in the image posters is the combination of the slogan with silhouettes of people who are encouraging others to visit the Silesian region. The visual communication strategy for the Silesian district is a comprehensive project connecting many fields with which the brand is at present connected.

The main ‘Silesian’ brand has a number of sub-brands. Here, tourism is divided into 4 general groups: active, sacred, industrial and cultural. The new visual communication will cover all of these 4 elements. We have also attempted to change the “Silesian – positive energy” logo into something more energetic, while presenting the logo in a wider context. We have developed options of using the logo on various carriers, not just promotional materials, but also various living space elements.

Brands in starring role

Let us once again come back to events of 2007 and ask ourselves, which brand was seen most often in American movie productions. According to the brandchannel.com website, it was Ford whose logo was present in 20 productions. Second came in Apple, with 13 titles, and Coca-Cola with 11, with BMW, Mercedes and NIKE coming in shortly after.