Bakalie for the Tatra National Park

Our Studio has prepared a new communication strategy for the Tatra National Park brand. Caring for the wellbeing of the Tatra wildlife and tourists visiting this only one in Poland alpine area, the management of the Tatra National Park has undertaken actions aimed at the improvement of communication between employees and tourists. Our branding agency, the Bakalie Branding Studiu, has been asked to help with the creation of such a new strategy.

The Tatry National Park is the first national park in Poland to have its brand deeply analyzed. It decided to refresh its image using such values, as openness and usefulness. Bakalie created a rebranding strategy and a visual communication strategy for the park brand. At present, work is almost completed on the TNP visual communication system. This comprehensive project covers a brand repositioning strategy, designs of all corporate materials, information and direction boards, as well as the layout of the new internet website of the park.

The brand strategy has been prepared by the Bakalie Branding Studio using original strategic tools, such as QUAD and BrandTree. The Tatry National Park, covering an area of 21 164 ha, is one of the largest national parks in Poland. It was created in 1954, although attempts had been made to grant the Tatry mountains protection since the 19th century. The TNP protects the only in Poland mounting range of alpine characteristics. The richness of the landscape is complemented with the richness of the animal and floral worlds.


The Tatry National Park is open to tourism, mounting climbing, speleology and skiing. There is a network of properly marked tourist trails, nearly 250 km in total length. Due to a unique character of the alpine area, in 1993, the Tatry National Park made the list of UNESCO Biosphere Reserves. It is also included in the Natura2000 network.