We are preparing a strategy for communication

Our branding agency, Bakalie Branding Studio, has been asked to prepare a visual communication strategy for the Silesian district. Using such tools as QUAD and GRAF, we have presented a new approach to visual communication strategy and values contained in the brand.

The designs presented in the framework of the initial presentation, communicate such characteristics and values of the Silesian brand, as dynamism, inclination towards development and potential of people connected with the brand. An important motif presented in the image posters is the combination of the slogan with silhouettes of people who are encouraging others to visit the Silesian region. The visual communication strategy for the Silesian district is a comprehensive project connecting many fields with which the brand is at present connected.

The main ‘Silesian’ brand has a number of sub-brands. Here, tourism is divided into 4 general groups: active, sacred, industrial and cultural. The new visual communication will cover all of these 4 elements. We have also attempted to change the “Silesian – positive energy” logo into something more energetic, while presenting the logo in a wider context. We have developed options of using the logo on various carriers, not just promotional materials, but also various living space elements.